A note from Ale
I made Hookshift, in Zurich
I grew my account from 3k to 22k followers, mostly with trial reels.
And I spend about 15 minutes a month on it. Hookshift posts my best reels for me, to people who don't follow me yet, and I haven't filmed anything new since June. Here's how it works, and how I'll help you grow yours.
Free for 7 days, then $24.17/month, billed yearly. Cancel any time.
Mostly from trial reels, and I haven't filmed anything new since June.
Some of my reels from the last five weeks, with their views.
Hi, I'm Ale. I teach handstands and arm balances online, and Instagram is how people find me.
Here's what nobody tells you about trial reels: they work, and they're super boring to do by hand. Five a day means editing the same video over and over, writing captions, switching on trial, posting, and remembering which one was which. I tried. It took way too much of my time, and you can't spreadsheet-force me into doing something I don't like 😂
I used to be a software engineer, so I automated it. Now I upload my best reels and a few hooks, and Hookshift edits every version and posts them for me, about five a day, to people who don't follow me yet.
What worked best for me were audience callout hooks: hooks that describe your people so specifically that they feel seen.
I had to try a few before I found the ones that really resonated with my audience. Once I found them, ka-ching! Most of my follower growth comes from those. In your first week, I'll teach you how to find your own version for your audience.
Your time
From an hour a day to 15 minutes a month
Editing, writing captions, switching on trial, posting. Five times a day.
Up to 30 hours a monthUpload a few videos and write some hooks. Hookshift edits and posts the rest.
15 minutes a monthYour first week
You won't be figuring this out alone.
When you start your trial, I send you one email a day for your first week, with what I did to grow my own account. Most of them have a short video of me doing it, so you can copy what works. Reply to any of them and it comes straight to me.
- Day 1WelcomeGetting you set up.
- Day 2More followers, anyone?The hooks that bring me most of my followers.
- Day 3It's time to reuse your best B-roll reelsGetting your best videos in front of new people, without filming anything.
- Day 4So your talking head reel went viral...The same for reels where you talk to camera.
- Day 5Not sure which hook to post on your feed?Knowing which hook will do best before it goes on your grid.
- Day 6Make every trial reel look exactly how you want itTrial reels that look like you.
- Day 7It's all about the data!Seeing which hooks worked, so next month starts from them.
From Alejandra from Hookshift. Replies go to me.Who it's for
People whose clients find them on Instagram and who'd rather spend their time with those clients. Coaches, trainers, therapists, nail techs, makeup artists.
It's just me
Hookshift isn't a big company. It's me, in Zurich. When you write to support, I'm the one who answers.
How it works
What you do, and what Hookshift does
Upload videos you already have
Start with your best reels, the ones that already did well. You don't need to film anything new.
Write a few hooks
Not sure what to write? My first-week emails show you the hooks that got me tens of thousands of followers.
Hookshift posts them for you
It edits every version (hook, font, subtitles) and posts about five trial reels a day, at the times you choose, to people who don't follow you yet. You don't need to open Instagram.
Try it free for a week
$24.17 /month
$290 billed once a year
$29 /month
billed every month
For one Instagram account
- New people find you every dayYour best reels, edited and posted as trial reels for you, up to 10 a day
- Reels that look like you, not a templateEvery font and style, subtitles in your language
- You're not figuring it out aloneA week of emails and video tutorials from me
- You see which hooks work for youViews for every reel, read back from Instagram
- About 15 minutes a monthNo filming, no editing, no posting
Cancel any time.
Questions
How much time does it really take?
About 15 minutes a month. Upload a few videos, write some hooks, and check what's working when you feel like it. Hookshift does the editing and the posting every day, including the days you don't open Instagram.
Do I need to film new videos?
No. Start with reels that already did well on your grid. I haven't filmed a new one since June and my account is still growing.
Will my followers see the same video five times?
No. Trial reels only go to people who don't follow you yet, and they don't show up on your grid unless you share one. Hookshift never shares anything with your followers on its own.
Is this allowed on Instagram?
Yes. Trial reels are Instagram's own feature, and Hookshift posts through Instagram's official API, only to your own professional account.
Do you need my Instagram password?
No. You log in with Instagram and can disconnect any time. When you do, Hookshift deletes its access.
What does it cost?
$24.17/month if you pay yearly ($290 a year), or $29 if you pay month to month. The first 7 days are free, and you can cancel any time.
Come grow with me.
Free for 7 days, then $24.17/month, billed yearly. Cancel any time.
P.S. Start with the reel you're proudest of. It's the fastest way to see what a new hook can do.