Data Deletion Instructions

Effective date: 10 September 2026

This page explains how to remove your data from Hookshift. There are two things you may want, and they are not the same.

Use this when you want Hookshift to stop having access to your Instagram account and to delete what it holds for it, while keeping your Hookshift login and plan so you can connect an Instagram account again.

In Hookshift: disconnect Instagram in Settings.

Hookshift's access ends, publishing stops, and what Hookshift holds for that Instagram account is erased, such as its access token, videos, hooks, captions, transcripts and metrics. Your login and plan stay. Reels already on your Instagram account stay there.

Removing Hookshift in Instagram's own settings also ends Hookshift's access. Meta then asks Hookshift to delete the data it received from Instagram, and we email you about it first. To delete everything, delete your account (section 2).

2. Delete your Hookshift account and all data

Use this when you want your account and your data gone, apart from what section 3 lists.

In Hookshift: delete your account in Settings. To keep a copy of your data, ask for one first (section 5).

By email: write to support@hookshift.co from the address on your account, asking for deletion. We will confirm your identity and act within 30 days.

Your account and its data are erased, its Instagram access ends, publishing stops and your subscription ends. Backups that contain your data are kept for a limited time, only to recover the service from a failure.

3. What is kept, and why

Invoices and payment records are kept for 10 years, because Swiss commercial law requires it.

Where a record of a copyright notice exists against your account, it is kept for as long as needed to operate the repeat-infringer policy in the DMCA Policy.

If you had a free trial, Polar, which handles our payments, keeps your email address and a fingerprint of the card you used, so a free trial is not taken twice.

A coded form of identifiers such as your referral code is kept for as long as needed to prevent abuse of the service, such as a link you shared crediting someone else.

What you posted in Hookshift's community may stay, without your name.

4. What Hookshift cannot delete

Reels that were published to your Instagram account are on Instagram, under your control, not ours. To remove them, delete them in the Instagram app. Deleting your Hookshift account does not delete anything from Instagram.

5. Getting a copy before you delete

Write to support@hookshift.co from the address on your account and you will get a copy of your data, in a format you can use elsewhere, within 30 days. Ask before deleting, because afterwards we cannot send it.

6. Contact

support@hookshift.co
Hookshift, Gustav-Gull-Platz 4, 8004 Zurich, Switzerland